2011 Telecommunications Advisory Council Transcripts

Telecom Advisory Council Rapid Fire Transcripts 2011

1.)   What was the most valuable piece of advice given to you?

A: The importance of writing and working on your writing, to question your own stories and the content. Don’t burn any bridges you never know who you will be working with. Do what you have to do to get the job done. Don’t be afraid of fear. Meet as many people as you can in the business and also keep in contact with the people in the business. Be versatile even if you know what you want to do.  Work in the stations and take advantage of UF’s facilities. Learn how to tell stories! Look outside the box, find ways to use your skills.

2.)   Can you explain the process of how new storylines begin and how they are pitched?

A: The production company is pitched a good idea and essential they get married to the production company and the show starts. As for protecting your idea…you don’t just go out there and pitch over and over again, 9 times out of 10 you will get a “no”. The production company will change the pilot and you will have to fight for your ideas. Whoever writes the check will get the last word. Then your pilot will go into focus testing. If the feedback is good then you will get your “viewable pilot”. You get a pick up if the ratings are appealing for ad companies.

3.)   If you have an idea for a TV show how do you go about putting it in action?

A: Your idea has to have a unique aspect or perspective in it in order to sell it.  The idea has to get to the right person and only 1% is usually “green-lighted”. With cable, the order is shorter with usually 6 episodes needed. With broadcast networks you usually get 10 or 12 episodes and then the show is over. A series without enough episodes is called a broken show. It’s all about getting syndication if you want to have a successful show. The studio is only “game on” if they find a long-term value in the idea. It’s all about how you present your idea and the execution in who you know. Get experience in production companies.

4.)   How do I get involved with an internship through Telecommunications if I’m an advertising major?

A: Comcast Spotlight has a one year training program that will fully train you in ad sales and guarantees you a salary after.  There are 74 ad sales companies in Alachua County. Walk into your interview and “dazzle” them and also just be better than the worst person there! Be ready to go work hard!

5.)   Is a cross over from a Production job to on air job possible?

A: It is possible and chances are you will not end up in the same field in the one you first started in. The more you know the better you will be. The beauty of a first job is that you can more around. Production jobs are easy to find and the pay is good but be prepared that when switching over to on-air you might have to take a pay-cut.

6.)   Is there a method on how to create a great tape (demo real)?

A: Be short and concise, and put interactive things in your montage. Add your special skills in the montage for example, Speaking Spanish. Show versatility! 1 minute and 15 seconds is plenty to hook audience in. Maximum 8 minutes long. Have a reason why you are showing the stories on the tape. Hook the viewers immediately!

7.)   How did you get to where you are now (to reporting jobs and to higher positions)?

A: Freelance work then moved into management. You need to be ready to move states if you want to move up in the ranks. The need for producing can lead to management. You can start off in news or production and then learn the other elements of the news side of the business. Be good at what you do and be distinguishable. Programming is a legitimate way to get into management. Also recognize that you shouldn’t worry about your title or how much you’re making.

A: Getting into management from news: become a news producer and work your way up. Also become familiar in sales and be good at what you do and stand out.

A: Programming is a way into management and into sales and marketing management. Program assistant is also a good way to get into a high management position.

A: Figure out who your boss’ boss is and ask them for an internship. Your boss will never promote you if he doesn’t get promoted himself. It is important to make your boss look good.

A: Show your boss that you can do everything. In management everybody’s problem is your problem in addition to your job. Be willing to put up with issues and be a multi-tasker to show your boss that you are the best candidate for the next available job position.

A: Be the first one there and the last one to leave the station. Come up with “Creative stalking” ideas.

8.)   What should the conduct be when you walk into your first job/ internship?

A: During all interviews you will be watched from the moment you get in to the moment you walk out the door. The assistant or secretary is the gate-keeper so win them over. Follow up within 24 hours with a handwritten letter (shows that you care more). Do not send an email! Be confident in interviews. Don’t be on your phone or iPod. Be professional. Your communication skills with your peers will help you communicate in the future. Learn to spell correctly! Practice interview question, role play if you can. You need to have your answers worked out. Watch the TV station or listen to the radio station if that’s where you are applying at. Be familiar with the assets of that company. Same for production- learn their projects. Be prepared! Tell them what you are going to do for them. Know what awards they have won. An important question you might be asked is “How would you fit into our corporate culture?” After you do the research you will know what to respond with. Know the community and do your homework. Clean up your Facebook! In the first 60 seconds of interviewing you need to win the interviewer’s attention so that they will keep listening to your answers.

9.)   How should I follow up with an internship?

A: Stay in touch with the people that you met your internship, it’s networking and using your contacts, bribery is good, bring them gifts for holidays have people remember you, send people things so that they know who you are, people do like helping people out in our industry, they take producers opinions about the AP’s and interns….Don’t just reach out to managers, keep that connection going, spend time doing homework and doing your research on the company.

10.)What to do if you haven’t received an email back for an internship position/job position?

A: Send them the application for the job and your resume. Add a supplement to the resume and mention “you want them to have up-to-date info”.  If nothing then, have your reference call them. Be creative but let them know that you understand that they have many applicants and that they are taking their time because it’s an important decision.

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