Social Media

Here is a cool article from Mashable.


  • Tweet your beat. “Journalists are the experts in topics they cover, and should bring that same knowledge and energy to Twitter,” says Luckie. That isn’t to say journalists shouldn’t tweet about things that don’t fall within their beat — but data shows that journalists see the highest levels of engagement and growth in followers after sending tweets related to their core coverage areas.
  • Don’t only post your own stories. Journalists and news organizations who post content from sources outside their companies see higher engagement levels overall.
  • Live-tweet events. Some journalists on Twitter joked that they expected to lose half their followers while live-tweeting Apple’s iPhone 5 announcement last week. It turns out that live-tweeting boosts the rate of follower growth by 50%.
  • Use hashtags. #Journalists would probably #lose some #followers by #tweeting in #this #style, but using hashtags for live events or ongoing stories can help increase engagement by 100% for journalists, and 50% for brands. Luckie pointed to CBS Chicago’s use of the #drewpeterson hashtag throughout coverage of the Kathleen Savio murder trial. “They really ended up being the big authority for the trial by establishing the hashtag,” he said. “Other news organizations started using it as well as people at and interested in the trial.”
  • Use @mentions. “If you include @mentions rather than just URLs, you’re absolutely going to grow your followers and traffic at a higher rate than what you would just by tweeting links,” says Luckie. In other words, it’s better to use “@MittRomney” than “Mitt Romney.”
  • Use the re-tweet button. Tweets that are re-tweeted in full using the automatic Retweet button are retweeted three times as often compared to tweets that are quoted.

For the full article click here:


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